FLOOD YOUR BUSINESS WITH NEW CUSTOMERS
WE BUILD AND MANAGE YOUR MARKETING SYSTEM TO DELIVER A 400% RETURN ON INVESTMENT
We turn your dollars into revenue-generating MACHINES
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999/month with quarterly billing
Option 1:
Facebook Advertising
Fee includes Facebook Ads, Landing Page Funnel and Ad Spend.
Portion of your Fee used for Ad Spend:
- Month 2+: 80%
- Month 1 after Setup: 60%
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
1,499/month with quarterly billing
Option 2 (includes Option 1):
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
1,999/month with quarterly billing
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Positive Reviews
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
How Being Our Client Works:
We Do Everything
We build all the content, promote all the ads and measure and improve everything.
You Own Everything
Even if you cancel services, everything we've built remains yours.
Everything is Included
The cost of advertising is included in your fee.
No Contracts
All services are month-to-month and you may cancel at any time.
Hiring American Marketing was the Best Decision We Ever Made
"Their strategies brought in a flood of new customers, boosting our revenue like never before. Thanks to American Marketing, our investment got us incredible returns. Every dollar we spent translated into financial growth.
American Marketing didn't just meet our expectations; they exceeded them."
-Mike Tomaio, M&A Tree Service
Comprehensive Marketing Plan for a Local Business Selling Services and Aiming to Generate Leads
Client Profile:
- Business Type: Local Business
- Product/Service: Services
- Goal: Generate Leads
- Budget: $999 to $1,999 per month
Strategic Approach
With a budget ranging from $999 to $1,999 per month, our goal is to implement a strategy that maximizes your investment for quality lead generation. Here's our recommended approach for your local service-based business:
- Start with Facebook Advertising: Our first move is to launch targeted Facebook ad campaigns. This platform offers unparalleled targeting capabilities, allowing us to reach your ideal local customers based on specific demographics, interests, and behaviors. Facebook Ads will serve as a rapid lead generation tool, bringing immediate visibility and traffic to your services. Given their cost-effectiveness and adaptability, they're an ideal starting point for your budget.
For detailed instructions on setting up and running your Facebook Ads, check out my FREE 90-minute Facebook Ads course.
- Progress to SEO (Search Engine Optimization): While Facebook Ads work on the front lines, we'll simultaneously build your SEO foundation. SEO is crucial for enhancing your online presence and ensuring that when potential customers search for services you offer, your business appears at the top of search results. This is especially important for local businesses, as local SEO drives traffic from your specific geographic area. SEO is a longer-term strategy, but it's instrumental in establishing and maintaining your digital authority.
- Integrate Email Marketing: Once we start gathering leads, it's vital to keep them engaged. Email marketing is our tool for this. It allows us to directly communicate with your prospects and clients, providing valuable content and updates about your services. This isn't just about sending emails; it's about building a relationship with your audience, nurturing leads, and converting them into loyal customers.
- Leverage Positive Reviews: In today's digital age, reviews are gold. We'll encourage your satisfied customers to share their positive experiences online. These reviews not only enhance your reputation but also feed into your SEO efforts, helping you rank higher in search results. Positive reviews are a powerful form of social proof that can significantly sway potential clients' decisions.
By combining these strategies—Facebook Advertising for immediate lead generation, SEO for long-term online visibility, email marketing for lead nurturing, and positive reviews for trust-building—we create a comprehensive marketing system. This system is designed to not just attract leads but convert them into long-term clients, ensuring the best return on your investment.
Anatomy of Your New Facebook Ad System
The core objective of our Facebook Advertising System is to target the highest-quality local leads who are actively searching for the services you offer right now. We focus on capturing the attention of motivated prospects and guiding them toward engaging with your business through a combination of 4-6 custom Facebook Ad campaigns each month.
To ensure seamless lead generation, we include a Landing Page Funnel whenever the campaign requires it, providing a smooth path for leads from ad engagement to conversion.
- Targeting: We use advanced identity resolution software to identify the most relevant local prospects actively seeking services like yours. Our ads are tailored to reach leads who are ready to convert into paying customers.
- Attention: Our ads are designed to grab attention quickly, making your business stand out in the local market. We effectively communicate the unique value of your services to attract the highest-quality leads.
- Gift: To further incentivize local prospects, we offer a compelling promotion or incentive—a 'gift' that encourages them to engage with your business and convert into a lead ready to take action.
- Sales: With 4-6 custom ad campaigns per month and the inclusion of a landing page funnel when needed, we ensure that local leads are guided smoothly from engagement to conversion, maximizing lead quality and profitability.
We continuously A/B/n test ad elements—headlines, images, copy, calls-to-action, and placements—to optimize each campaign for maximum results. Our precise ad targeting and custom landing page funnels ensure your ads consistently attract the best local leads and turn them into paying customers.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 6 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 2 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 5 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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