You're One Step Away from Growing Your Business!

Situation Appraisal

After multiple conversations with Ritesh Mohan, it’s become clear that Taj Indian Cuisine sits on a goldmine—but the challenge is visibility, not quality. As the only Indian restaurant in town, Taj already owns a unique position. The food is exceptional, the service is heartfelt, and the atmosphere is rich with cultural flavor. But too many locals—especially non-Indian residents—are still opting for the same tired chains out of habit, not preference.

This isn’t a food problem. It’s a marketing opportunity.

The goal is to disrupt that routine. We’re not just bringing people to the restaurant—we’re giving them reasons every two weeks to crave a new experience. Our strategy is built around capturing attention, stoking curiosity, and creating a consistent drumbeat of demand through smart, culturally inviting, and appetite-activating Facebook campaigns.

You're not here to fit in. You're here to stand out—and we're going to make that happen.

Our Value Proposition

Constant Innovation, Consistent Growth
Fresh new ads every two weeks mean your audience never goes cold. We keep the restaurant top of mind—and top of feed.

Marketing Score Adjustments (Twice Per Month)
We conduct two deep evaluations per month to fine-tune performance, assess ad effectiveness, and pivot based on what’s working best.

Compelling, Turnkey Campaigns
From copy to creative to audience targeting—we handle everything. You get new faces through the door without lifting a finger.

Strategic Ad Spend
60% of your quarterly fee is invested directly into Facebook ads, maximizing exposure and ROI. The other 40% goes toward expert strategy and execution.

Full Ownership & Flexibility
You keep all content and creative. No contracts, no lock-ins—just results.

Goals & Milestones

Complete Initial Marketing Review

• Identify the most promising segments of the local market (families, young professionals, foodies, etc.)

• Evaluate existing content and brand presence for optimization opportunities

New Campaign Every 2 Weeks

• Unique creative concepts designed around seasonal menus, popular dishes, cultural celebrations, or "something new" hooks

• Examples include:

  • “Step Out of the Ordinary: Try Taj Tonight”

  • “Date Night Just Got Exotic—Spice Up Your Saturday”

  • “Why Are So Many Locals Suddenly Craving Indian Food?”

  • “Mild or Wild? You Decide. Taj Has a Dish for Everyone.”

  • “Dothan’s Best-Kept Secret—Until Now.”

Bi-Monthly Scorecards & Strategy Adjustments

• Data-driven insights into what’s working and what’s not

• Ad tweaks, creative refreshes, and refined targeting every 6 weeks

Reputation & Engagement Management (Light Touch)

• Monitor post engagement and surface-level comments

• Boost most popular ads organically to capitalize on momentum

Our Methodology

Facebook Advertising

• Local Awareness Targeting: We zero in on nearby demographics likely to try something new.

• Compelling Creative: Every ad is custom-crafted to stir curiosity and appetite, with visuals that pop and copy that sticks.

• A/B Testing at Scale: We test images, headlines, and audiences constantly to evolve and improve.

• Boosted Events & Specials: Cultural holidays, buffet weekends, chef's specials, or even limited-time menus get the digital spotlight they deserve.

• Drive Reservations & Walk-Ins: Clear call-to-actions—“Reserve Now,” “Call to Order,” or “Dine-In Today”—will always be front and center.

Fee Structure & Terms

Quarterly Engagement

• Standard Pricing: $2,999 per quarter

• Early Payment Discount: Pay by Saturday, March 29, at 5 PM Eastern—save $500 and lock in at $2,499 for the quarter

Budget Allocation

• 60% = Facebook Ad Spend

• 40% = Management, strategy, copy, creative, optimization

No Contracts. Full Ownership. All-Inclusive.

• Cancel anytime

• You keep every ad, graphic, and result

• No upsells, no gimmicks—just powerful, ongoing marketing that works

Next Steps

Ritesh, you’ve got something special. Now it’s time the whole town knows it.

To move forward and begin your first wave of campaigns, simply submit payment using the PayPal button provided. Once confirmed, we’ll immediately begin onboarding, conduct your initial market review, and have your first ads live within 5 business days.

Lock in your discount by submitting payment before Saturday, March 29 at 5 PM Eastern to save $500 off your first quarter.

Let’s make Taj not just a hidden gem—but the most talked-about restaurant in town.