Anatomy of Your New Facebook Ad System

The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.

For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.

1. We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
   • We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
   • We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.

Anatomy of Your New Facebook Ad System

The core objective of our Facebook Advertising System is simple: target people who are actively searching for what you’re selling right now, get their attention, demonstrate your extreme value compared to the competition, and convert them into buyers directly on your e-commerce site. This isn’t just about showing ads—it’s about capturing high-intent leads who are ready to act and ensuring they choose you over anyone else.

This approach forms the foundation of our T.A.G.S. System, which breaks down into four key pillars:

• Targeting: We use advanced identity resolution software to pinpoint the best possible audience based on their current online behavior. Our number one focus is showing ads to people already looking for what you're selling.
• Attention: Our ads are designed to stand out, grab attention, and make prospects stop scrolling. We present your unique value in a way that resonates with buyers ready to make a decision.
• Gift: We offer a compelling incentive—whether it’s a strong promotion, a valuable offer, or a gift—designed to drive the initial transaction and begin the relationship. This approach accelerates conversions and ensures that everyone who sees your ads is motivated to take action immediately, setting the stage for new and consistent revenue.
• Sales: Every ad we create drives traffic to your e-commerce site and pushes prospects to take action. For clients with a $749/month budget or higher, we build a landing page funnel (if needed) to guide customers seamlessly through the buying process.

Each month, all clients receive 2-4 custom Facebook Ad campaigns, focused on targeting those most likely to buy. For higher-tier clients, we enhance this with re-targeting strategies and a landing page funnel that continuously brings prospects back to your site until they complete their purchase. We A/B/n test everything—headlines, images, copy, calls-to-action, and placements—to ensure we’re optimizing the most profitable elements and eliminating weaker ones. Our core competency is precise ad targeting, and it’s how we consistently drive growth and sales for your business.

Anatomy of Your New Social Media System

The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings. 

1. We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
2. • We will cultivate Social Media presence around your company’s unique brand and vision.
   • You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well. 

*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse. 

*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.

Anatomy of Your New Influencer Marketing  System

1. Build list of 10-50 social media influencers and national media sources and that cater to your target market.
   • Help to create or refine aspects of your business that will drive the most media attention.
   • Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
   • Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
   • We will be responsible for creating pitches, press releases, and ensuring a seamless connection between  and media/social media influencers.

Anatomy of Your New Email Marketing System

The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.

The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.

1. We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
   1. B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
   2. B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.