March 17, 2025

Free Consultations are Killing Your Lead Generation

Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested.

In this Memo, we explore why phrases like "free inspection" or "free analysis" are more effective and how you can shift your advertising strategy to focus on customer needs.

Learn how to create a perception of value that leads to higher conversions and stronger customer relationships.

As David Ogilvy said, your potential customer is focused on what you can do for them, so make sure your marketing reflects that.

Discover the ads, budget, and strategies that drive growth.

Marketing America Trusts at Prices They Can Afford.

MISSION

Our mission is to be America’s number one marketing company trusted by every small business to fuel their growth.

Get Maverick's Monday Morning Marketing Memo

Every single week you get (FREE) actionable video advice on how to get new customers, grow your business and win.

ABOUT

American Marketing is the most trusted and affordable marketing partner for small business growth nationwide.

Team

Giving Back

Careers

CONTACT

1 (800) 225-2063

Live Chat M-F

Help Center

Book a Call

923 Haddonfield Rd Suite 300
Cherry Hill, NJ 08002

100 Penn Ave
Levittown, PA 19057

Get Maverick's Weekly Marketing Video Advice

Every single week you get (FREE) actionable advice on how to get new customers, grow your business and win.

ASK US ANYTHING

1 (800) 225-2063

Live Chat M-F

Help Center

Book a Call

923 Haddonfield Rd Suite 300
Cherry Hill, NJ 08002

100 Penn Ave
Levittown, PA 19057

MISSION

Our mission is to be America’s number one marketing company trusted by every small business to fuel their growth.

Marketing America Trusts at Prices They Can Afford.