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MAVERICK'S MONDAY MORNING MARKETING MEMO

How to Optimize Your Website Forms for More Leads

How to Optimize Your Website Forms for More Leads

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 19, 2026How to Optimize Your Website Forms for More Leads Are the lead generation forms on your website killing your business or helping it thrive? I’m Maverick, the Marketing Consultant, and today we’re going to find...

Maverick’s Monday Morning Marketing Memo delivers one sharp marketing idea each week to help small business owners advertise smarter, compete harder, and grow.

How to Optimize Your Website Forms for More Leads

How to Optimize Your Website Forms for More Leads

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 19, 2026How to Optimize Your Website Forms for More Leads Are the lead generation forms on your website killing your business or helping it thrive? I’m Maverick, the Marketing Consultant, and today we’re going to find...

MAVERICK'S MONTHLY MARKETING BOOK CLUB

Ogilvy on Advertising Marketing Lessons That Still Work Today

Ogilvy on Advertising Marketing Lessons That Still Work Today

MAVERICK'S MONTHLY MARKETING BOOK CLUBOctober 1, 2026Ogilvy on Advertising Today, we’re reviewing and discussing Ogilvy on Advertising. David Ogilvy is considered by many people to be the father of modern advertising. He published this book back in the 1980s, but he...

Each month, Maverick takes one influential book, cuts through the filler, explains the strongest concepts in plain English, and connects them to modern small-business marketing, advertising, branding, sales, and growth.

Ogilvy on Advertising Marketing Lessons That Still Work Today

Ogilvy on Advertising Marketing Lessons That Still Work Today

MAVERICK'S MONTHLY MARKETING BOOK CLUBOctober 1, 2026Ogilvy on Advertising Today, we’re reviewing and discussing Ogilvy on Advertising. David Ogilvy is considered by many people to be the father of modern advertising. He published this book back in the 1980s, but he...

How to Remove Negative Yelp Reviews Hurting Your Business

How to Remove Negative Yelp Reviews Hurting Your Business

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 12, 2026How to Remove Negative Yelp Reviews Hurting Your Business Do you want to get rid of negative Yelp reviews hurting your business? Great. Today, I’m going to teach you what we did for one of our clients. I’m...

How to Remove Negative Yelp Reviews Hurting Your Business

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 12, 2026How to Remove Negative Yelp Reviews Hurting Your Business Do you want to get rid of negative Yelp reviews hurting your business? Great. Today, I’m going to teach you what we did for one of our clients. I’m...

Ogilvy on Advertising Marketing Lessons That Still Work Today

Ogilvy on Advertising Marketing Lessons That Still Work Today

MAVERICK'S MONTHLY MARKETING BOOK CLUBOctober 1, 2026Ogilvy on Advertising Today, we’re reviewing and discussing Ogilvy on Advertising. David Ogilvy is considered by many people to be the father of modern advertising. He published this book back in the 1980s, but he...

Ogilvy on Advertising Marketing Lessons That Still Work Today

MAVERICK'S MONTHLY MARKETING BOOK CLUBOctober 1, 2026Ogilvy on Advertising Today, we’re reviewing and discussing Ogilvy on Advertising. David Ogilvy is considered by many people to be the father of modern advertising. He published this book back in the 1980s, but he...

Why Aren’t You Advertising?

Why Aren’t You Advertising?

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 5, 2026Why Aren't You Advertising? Do you want to know the real reason you’re not advertising right now? Good. Today I’m going to tell you why. I have no doubt in my mind that you can find business and marketing advice...

Why Aren’t You Advertising?

MAVERICK'S MONDAY MORNING MARKETING MEMOOctober 5, 2026Why Aren't You Advertising? Do you want to know the real reason you’re not advertising right now? Good. Today I’m going to tell you why. I have no doubt in my mind that you can find business and marketing advice...

Free Consultations are Killing Your Lead Generation

Free Consultations are Killing Your Lead Generation

May 18, 2026Free Consultations are Killing Your Lead Generation Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested. In this Memo, we explore why...

Free Consultations are Killing Your Lead Generation

May 18, 2026Free Consultations are Killing Your Lead Generation Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested. In this Memo, we explore why...

The Top 4 Reasons You’re Not Getting More Customers

The Top 4 Reasons You’re Not Getting More Customers

February 24, 2025The Top 4 Reasons You’re Not Getting More Customers Your website is your most powerful marketing tool, but if you're not converting visitors, you're missing out on potential revenue. In this Memo, I’ll show you the top strategies to stop burning your...

The Top 4 Reasons You’re Not Getting More Customers

February 24, 2025The Top 4 Reasons You’re Not Getting More Customers Your website is your most powerful marketing tool, but if you're not converting visitors, you're missing out on potential revenue. In this Memo, I’ll show you the top strategies to stop burning your...

The 10 Laws You MUST Know to Write Killer Headlines

The 10 Laws You MUST Know to Write Killer Headlines

February 17, 2025The 10 Laws of Headlines We’re diving deep into "The 10 Laws of Writing an Ad Headline" — essential rules for anyone looking to master the art of advertising. Inspired by the legendary David Ogilvy, these laws cover everything from appealing to...

The 10 Laws You MUST Know to Write Killer Headlines

February 17, 2025The 10 Laws of Headlines We’re diving deep into "The 10 Laws of Writing an Ad Headline" — essential rules for anyone looking to master the art of advertising. Inspired by the legendary David Ogilvy, these laws cover everything from appealing to...

A Christmas Marketing Miracle

A Christmas Marketing Miracle

A Christmas Marketing Miracle December 10, 2024Step into the magical world of A Christmas Marketing Miracle, where dreams of success replace toy wishes and determination triumphs over doubt. Follow Timmy, a young entrepreneur with big aspirations, as he sneaks out on...

A Christmas Marketing Miracle

A Christmas Marketing Miracle December 10, 2024Step into the magical world of A Christmas Marketing Miracle, where dreams of success replace toy wishes and determination triumphs over doubt. Follow Timmy, a young entrepreneur with big aspirations, as he sneaks out on...

3 Marketing Tips You Can’t Live Without

3 Marketing Tips You Can’t Live Without

November 11, 20243 Marketing Tips You Can’t Live Without In today's Memo. we’re diving deep into three crucial marketing tips that every small business owner needs to know. From the importance of using a CRM to the power of first-person present tense and A/B split...

3 Marketing Tips You Can’t Live Without

November 11, 20243 Marketing Tips You Can’t Live Without In today's Memo. we’re diving deep into three crucial marketing tips that every small business owner needs to know. From the importance of using a CRM to the power of first-person present tense and A/B split...

Will Sex Help Sell Your Stuff?

Will Sex Help Sell Your Stuff?

October 21, 2024Will Sex Help Sell Your Stuff? In this week's Maverick's Monday Morning Marketing Memo, we explore whether sex really sells and how you can leverage people's desire for increased mating options to boost your sales. While customers might purchase...

Will Sex Help Sell Your Stuff?

October 21, 2024Will Sex Help Sell Your Stuff? In this week's Maverick's Monday Morning Marketing Memo, we explore whether sex really sells and how you can leverage people's desire for increased mating options to boost your sales. While customers might purchase...

How to Stop Competitors from Stealing Your Customers

How to Stop Competitors from Stealing Your Customers

November 18, 2024How to Stop Competitors from Stealing Your Customers What if I told you that all that traffic you drive to your website is actively being converted into customers by a competitor? Well, if you're not running Facebook Ads, it's true! It's crucial for...

How to Stop Competitors from Stealing Your Customers

November 18, 2024How to Stop Competitors from Stealing Your Customers What if I told you that all that traffic you drive to your website is actively being converted into customers by a competitor? Well, if you're not running Facebook Ads, it's true! It's crucial for...

How to Rank #1 in SearchGPT

How to Rank #1 in SearchGPT

September 16, 2024How to Rank #1 in SearchGPT With AI-powered search engines like SearchGPT revolutionizing how people find businesses online, now is the time to adapt your SEO strategy. In this Memo, Maverick breaks down the key factors that determine SearchGPT...

How to Rank #1 in SearchGPT

September 16, 2024How to Rank #1 in SearchGPT With AI-powered search engines like SearchGPT revolutionizing how people find businesses online, now is the time to adapt your SEO strategy. In this Memo, Maverick breaks down the key factors that determine SearchGPT...

Guide to Political Marketing

Guide to Political Marketing

August 19, 2024Guide to Political Marketing Ever wondered how political marketing really works? Why do people consistently vote for politicians who don’t seem to benefit them in any tangible way? Or maybe you're considering running for office yourself and need to...

Guide to Political Marketing

August 19, 2024Guide to Political Marketing Ever wondered how political marketing really works? Why do people consistently vote for politicians who don’t seem to benefit them in any tangible way? Or maybe you're considering running for office yourself and need to...

How to Get the Most Lucrative Leads with the Lead Gravity System

How to Get the Most Lucrative Leads with the Lead Gravity System

August 5, 2024How to Get the Most Lucrative Leads In this installment of Maverick’s Monday Morning Marketing Memo, we unveil the secrets to Getting the Most Lucrative Leads using our Lead Gravity System. This method involves a short quiz that evaluates the...

How to Get the Most Lucrative Leads with the Lead Gravity System

August 5, 2024How to Get the Most Lucrative Leads In this installment of Maverick’s Monday Morning Marketing Memo, we unveil the secrets to Getting the Most Lucrative Leads using our Lead Gravity System. This method involves a short quiz that evaluates the...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

June 24, 2024#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA] In this special edition of Maverick's Monday Morning Marketing Memo, Maverick Steffen explores the historic grounds of Gettysburg, PA, to reveal the powerful sales...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

June 24, 2024#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA] In this special edition of Maverick's Monday Morning Marketing Memo, Maverick Steffen explores the historic grounds of Gettysburg, PA, to reveal the powerful sales...

Why People Only Care About Your Marketing, Not You

Why People Only Care About Your Marketing, Not You

Read More Breaking Marketing NewsThe American Marketing JournalWhy People Only Care About Your Marketing, Not YouMaverick Steffen  -  3/29/2024Marketing isn't a business term; it's a powerful force that shapes how we see and value the world around us. It's like the...

Why People Only Care About Your Marketing, Not You

Read More Breaking Marketing NewsThe American Marketing JournalWhy People Only Care About Your Marketing, Not YouMaverick Steffen  -  3/29/2024Marketing isn't a business term; it's a powerful force that shapes how we see and value the world around us. It's like the...

How Boeing Could’ve Avoided the Crash and Burn

How Boeing Could’ve Avoided the Crash and Burn

Read More Breaking Marketing NewsThe American Marketing JournalHow Boeing Could've Avoided the Crash and BurnMaverick Steffen  -  3/27/2024Boeing's recent adversities offer a stark reminder of the intrinsic value of product integrity and the paramount importance of...

How Boeing Could’ve Avoided the Crash and Burn

Read More Breaking Marketing NewsThe American Marketing JournalHow Boeing Could've Avoided the Crash and BurnMaverick Steffen  -  3/27/2024Boeing's recent adversities offer a stark reminder of the intrinsic value of product integrity and the paramount importance of...

Getting Started with Predictive Analytics in Local Lead Generation

Getting Started with Predictive Analytics in Local Lead Generation

Read More Breaking Marketing NewsThe American Marketing JournalGetting Started with Predictive Analytics in Local Lead GenerationMaverick Steffen  -  3/26/2024If you want to win, you need a strategic blend of data-driven insights and innovative thinking. As we jump...

Getting Started with Predictive Analytics in Local Lead Generation

Read More Breaking Marketing NewsThe American Marketing JournalGetting Started with Predictive Analytics in Local Lead GenerationMaverick Steffen  -  3/26/2024If you want to win, you need a strategic blend of data-driven insights and innovative thinking. As we jump...

The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing NewsThe American Marketing JournalThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  3/25/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain....

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing NewsThe American Marketing JournalThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  3/25/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain....

The Marketing System of Dr. Martin Luther King Jr.

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  3/24/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  3/24/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Email Marketing Trick You Need to Add Right Now

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing NewsThe American Marketing JournalThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  3/23/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience....

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing NewsThe American Marketing JournalThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  3/23/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience....

The Marketing System of the Evil Dr. Henry Cotton

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  3/22/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  3/22/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

Ad Targeting Is More Important Than Your Ad’s Message

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing NewsThe American Marketing JournalAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  3/21/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today,...

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing NewsThe American Marketing JournalAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  3/21/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today,...

If Great Marketing is Leadership, What is Leadership?

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing NewsThe American Marketing JournalIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  3/20/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing NewsThe American Marketing JournalIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  3/20/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

Decoding the Stanley Cup Viral Phenomenon

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing NewsThe American Marketing JournalDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  3/19/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They...

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing NewsThe American Marketing JournalDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  3/19/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They...

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