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THE AMERICAN MARKETING JOURNAL

Everyone is marketing in the interest of getting what they want, whether they realize it or not.

Here we identify it, analyze it, and use it to improve our own marketing efforts.

Will Sex Help Sell Your Stuff?

Will Sex Help Sell Your Stuff?

October 21, 2024Will Sex Help Sell Your Stuff? In this week's Maverick's Monday Morning Marketing Memo, we explore whether sex really sells and how you can leverage people's desire for increased mating options to boost your sales. While customers might purchase...

Will Sex Help Sell Your Stuff?

October 21, 2024Will Sex Help Sell Your Stuff? In this week's Maverick's Monday Morning Marketing Memo, we explore whether sex really sells and how you can leverage people's desire for increased mating options to boost your sales. While customers might purchase...

The 10 Commandments of Advertising

The 10 Commandments of Advertising

September 30, 2024The 10 Commandments of Advertising Today on Maverick's Monday Morning Marketing Memo, Maverick explores The 10 Commandments of Advertising as taught by David Ogilvy, the legendary father of advertising. Each commandment is paired with a real-world...

The 10 Commandments of Advertising

September 30, 2024The 10 Commandments of Advertising Today on Maverick's Monday Morning Marketing Memo, Maverick explores The 10 Commandments of Advertising as taught by David Ogilvy, the legendary father of advertising. Each commandment is paired with a real-world...

Free Consultations are Killing Your Lead Generation

Free Consultations are Killing Your Lead Generation

September 23, 2024Free Consultations are Killing Your Lead Generation Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested. In this Memo, we explore why...

Free Consultations are Killing Your Lead Generation

September 23, 2024Free Consultations are Killing Your Lead Generation Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested. In this Memo, we explore why...

How to Rank #1 in SearchGPT

How to Rank #1 in SearchGPT

September 16, 2024How to Rank #1 in SearchGPT With AI-powered search engines like SearchGPT revolutionizing how people find businesses online, now is the time to adapt your SEO strategy. In this Memo, Maverick breaks down the key factors that determine SearchGPT...

How to Rank #1 in SearchGPT

September 16, 2024How to Rank #1 in SearchGPT With AI-powered search engines like SearchGPT revolutionizing how people find businesses online, now is the time to adapt your SEO strategy. In this Memo, Maverick breaks down the key factors that determine SearchGPT...

The Top 4 Reasons You’re Not Getting More Customers

The Top 4 Reasons You’re Not Getting More Customers

September 9, 2024The Top 4 Reasons You’re Not Getting More Customers Your website is your most powerful marketing tool, but if you're not converting visitors, you're missing out on potential revenue. In this Memo, I’ll show you the top strategies to stop burning your...

The Top 4 Reasons You’re Not Getting More Customers

September 9, 2024The Top 4 Reasons You’re Not Getting More Customers Your website is your most powerful marketing tool, but if you're not converting visitors, you're missing out on potential revenue. In this Memo, I’ll show you the top strategies to stop burning your...

The 10 Laws You MUST Know to Write Killer Headlines

The 10 Laws You MUST Know to Write Killer Headlines

September 2, 2024The 10 Laws of Headlines We’re diving deep into "The 10 Laws of Writing an Ad Headline" — essential rules for anyone looking to master the art of advertising. Inspired by the legendary David Ogilvy, these laws cover everything from appealing to...

The 10 Laws You MUST Know to Write Killer Headlines

September 2, 2024The 10 Laws of Headlines We’re diving deep into "The 10 Laws of Writing an Ad Headline" — essential rules for anyone looking to master the art of advertising. Inspired by the legendary David Ogilvy, these laws cover everything from appealing to...

3 Marketing Tips You Can’t Live Without

3 Marketing Tips You Can’t Live Without

August 26, 20243 Marketing Tips You Can’t Live Without In today's Memo. we’re diving deep into three crucial marketing tips that every small business owner needs to know. From the importance of using a CRM to the power of first-person present tense and A/B split...

3 Marketing Tips You Can’t Live Without

August 26, 20243 Marketing Tips You Can’t Live Without In today's Memo. we’re diving deep into three crucial marketing tips that every small business owner needs to know. From the importance of using a CRM to the power of first-person present tense and A/B split...

Guide to Political Marketing

Guide to Political Marketing

August 19, 2024Guide to Political Marketing Ever wondered how political marketing really works? Why do people consistently vote for politicians who don’t seem to benefit them in any tangible way? Or maybe you're considering running for office yourself and need to...

Guide to Political Marketing

August 19, 2024Guide to Political Marketing Ever wondered how political marketing really works? Why do people consistently vote for politicians who don’t seem to benefit them in any tangible way? Or maybe you're considering running for office yourself and need to...

How to Get the Most Lucrative Leads with the Lead Gravity System

How to Get the Most Lucrative Leads with the Lead Gravity System

August 5, 2024How to Get the Most Lucrative Leads In this installment of Maverick’s Monday Morning Marketing Memo, we unveil the secrets to Getting the Most Lucrative Leads using our Lead Gravity System. This method involves a short quiz that evaluates the...

How to Get the Most Lucrative Leads with the Lead Gravity System

August 5, 2024How to Get the Most Lucrative Leads In this installment of Maverick’s Monday Morning Marketing Memo, we unveil the secrets to Getting the Most Lucrative Leads using our Lead Gravity System. This method involves a short quiz that evaluates the...

How to Stop Competitors from Stealing Your Customers

How to Stop Competitors from Stealing Your Customers

July 29, 2024How to Stop Competitors from Stealing Your Customers What if I told you that all that traffic you drive to your website is actively being converted into customers by a competitor? Well, if you're not running Facebook Ads, it's true! It's crucial for you...

How to Stop Competitors from Stealing Your Customers

July 29, 2024How to Stop Competitors from Stealing Your Customers What if I told you that all that traffic you drive to your website is actively being converted into customers by a competitor? Well, if you're not running Facebook Ads, it's true! It's crucial for you...

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

July 22, 2024The 22 Immutable Laws of Branding In this Memo, we explore "The 22 Immutable Laws of Branding" by Al Ries, a fundamental guide for anyone looking to create a strong and enduring brand. This book covers key principles such as the Law of Expansion, the Law...

The 22 Immutable Laws of Branding

July 22, 2024The 22 Immutable Laws of Branding In this Memo, we explore "The 22 Immutable Laws of Branding" by Al Ries, a fundamental guide for anyone looking to create a strong and enduring brand. This book covers key principles such as the Law of Expansion, the Law...

The Best Way to Brand Your Biz

The Best Way to Brand Your Biz

July 8, 2024The Best Way to Brand Your Biz In the latest episode of Maverick's Monday Morning Marketing Memo, Maverick Steffen shares invaluable insights on the best way to brand your business. Understand why the power of your brand is inversely proportionate to its...

The Best Way to Brand Your Biz

July 8, 2024The Best Way to Brand Your Biz In the latest episode of Maverick's Monday Morning Marketing Memo, Maverick Steffen shares invaluable insights on the best way to brand your business. Understand why the power of your brand is inversely proportionate to its...

The #1 Rule of Branding Your Business

The #1 Rule of Branding Your Business

July 1, 2024The #1 Rule of Branding Your Business Welcome to another insightful episode of Maverick's Monday Morning Marketing Memo. Today, we highlight the critical importance of authenticity in branding. By aligning your brand with your unique personality, you can...

The #1 Rule of Branding Your Business

July 1, 2024The #1 Rule of Branding Your Business Welcome to another insightful episode of Maverick's Monday Morning Marketing Memo. Today, we highlight the critical importance of authenticity in branding. By aligning your brand with your unique personality, you can...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

June 24, 2024#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA] In this special edition of Maverick's Monday Morning Marketing Memo, Maverick Steffen explores the historic grounds of Gettysburg, PA, to reveal the powerful sales...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

June 24, 2024#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA] In this special edition of Maverick's Monday Morning Marketing Memo, Maverick Steffen explores the historic grounds of Gettysburg, PA, to reveal the powerful sales...

How to Get Rid of Negative Yelp Reviews

How to Get Rid of Negative Yelp Reviews

Maverick's Monday Morning Marketing Memo June 10, 2024How to Get Rid of Negative Yelp Reviews If Yelp is preventing you from getting positive reviews while only showing negative reviews, thereby negatively impacting your business unfairly, you can have these reviews...

How to Get Rid of Negative Yelp Reviews

Maverick's Monday Morning Marketing Memo June 10, 2024How to Get Rid of Negative Yelp Reviews If Yelp is preventing you from getting positive reviews while only showing negative reviews, thereby negatively impacting your business unfairly, you can have these reviews...

Know This BEFORE Setting Up Your Marketing System

Know This BEFORE Setting Up Your Marketing System

Maverick's Monday Morning Marketing Memo June 3, 2024Know This BEFORE Setting Up Your Marketing System Understanding whether your company operates proactively or reactively is crucial for crafting effective marketing strategies. Our latest blog post delves into this...

Know This BEFORE Setting Up Your Marketing System

Maverick's Monday Morning Marketing Memo June 3, 2024Know This BEFORE Setting Up Your Marketing System Understanding whether your company operates proactively or reactively is crucial for crafting effective marketing strategies. Our latest blog post delves into this...

How to do Social Media Marketing

How to do Social Media Marketing

Maverick's Monday Morning Marketing Memo May 27, 2024How to do Social Media Marketing This week, we focus on Social Media Marketing, which differs from Social Media Advertising. Social Media Marketing involves posting content on your social media pages without any ad...

How to do Social Media Marketing

Maverick's Monday Morning Marketing Memo May 27, 2024How to do Social Media Marketing This week, we focus on Social Media Marketing, which differs from Social Media Advertising. Social Media Marketing involves posting content on your social media pages without any ad...

2 Simple Ways to Get New Customers

2 Simple Ways to Get New Customers

Maverick's Monday Morning Marketing Memo May 27, 20242 Simple Ways to Get New Customers This week, we focus on 2 simple ways to get new custers that need to be the center of all of your marketing efforts.DOMINATE and WIN with MAVERICK Subscribe now and get (FREE)...

2 Simple Ways to Get New Customers

Maverick's Monday Morning Marketing Memo May 27, 20242 Simple Ways to Get New Customers This week, we focus on 2 simple ways to get new custers that need to be the center of all of your marketing efforts.DOMINATE and WIN with MAVERICK Subscribe now and get (FREE)...

Why People Only Care About Your Marketing, Not You

Why People Only Care About Your Marketing, Not You

Read More Breaking Marketing NewsThe American Marketing JournalWhy People Only Care About Your Marketing, Not YouMaverick Steffen  -  3/29/2024Marketing isn't a business term; it's a powerful force that shapes how we see and value the world around us. It's like the...

Why People Only Care About Your Marketing, Not You

Read More Breaking Marketing NewsThe American Marketing JournalWhy People Only Care About Your Marketing, Not YouMaverick Steffen  -  3/29/2024Marketing isn't a business term; it's a powerful force that shapes how we see and value the world around us. It's like the...

How Boeing Could’ve Avoided the Crash and Burn

How Boeing Could’ve Avoided the Crash and Burn

Read More Breaking Marketing NewsThe American Marketing JournalHow Boeing Could've Avoided the Crash and BurnMaverick Steffen  -  3/27/2024Boeing's recent adversities offer a stark reminder of the intrinsic value of product integrity and the paramount importance of...

How Boeing Could’ve Avoided the Crash and Burn

Read More Breaking Marketing NewsThe American Marketing JournalHow Boeing Could've Avoided the Crash and BurnMaverick Steffen  -  3/27/2024Boeing's recent adversities offer a stark reminder of the intrinsic value of product integrity and the paramount importance of...

Getting Started with Predictive Analytics in Local Lead Generation

Getting Started with Predictive Analytics in Local Lead Generation

Read More Breaking Marketing NewsThe American Marketing JournalGetting Started with Predictive Analytics in Local Lead GenerationMaverick Steffen  -  3/26/2024If you want to win, you need a strategic blend of data-driven insights and innovative thinking. As we jump...

Getting Started with Predictive Analytics in Local Lead Generation

Read More Breaking Marketing NewsThe American Marketing JournalGetting Started with Predictive Analytics in Local Lead GenerationMaverick Steffen  -  3/26/2024If you want to win, you need a strategic blend of data-driven insights and innovative thinking. As we jump...

The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing NewsThe American Marketing JournalThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  3/25/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain....

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing NewsThe American Marketing JournalThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  3/25/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain....

The Marketing System of Dr. Martin Luther King Jr.

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  3/24/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  3/24/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Email Marketing Trick You Need to Add Right Now

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing NewsThe American Marketing JournalThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  3/23/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience....

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing NewsThe American Marketing JournalThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  3/23/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience....

The Marketing System of the Evil Dr. Henry Cotton

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  3/22/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing NewsThe American Marketing JournalThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  3/22/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

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