The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News The American Marketing Journal The Real Way to Brand Your Business -- Be You Maverick Steffen  -  3/25/2024 Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain....

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing News The American Marketing Journal The Marketing System of Dr. Martin Luther King Jr. Maverick Steffen  -  3/24/2024 Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing News The American Marketing Journal The Email Marketing Trick You Need to Add Right Now Maverick Steffen  -  3/23/2024 This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience....

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing News The American Marketing Journal The Marketing System of the Evil Dr. Henry Cotton Maverick Steffen  -  3/22/2024 It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain...

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News The American Marketing Journal Ad Targeting Is More Important Than Your Ad's Message Maverick Steffen  -  3/21/2024 David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today,...

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News The American Marketing Journal If Great Marketing is Leadership, What is Leadership? Maverick Steffen  -  3/20/2024 Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight...