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July 15, 2024

Free Consultations are Killing Your Lead Generation

Offering free consultations or quotes might seem like a great way to attract potential customers, but it can often backfire by making your business seem self-interested.

In this Memo, we explore why phrases like "free inspection" or "free analysis" are more effective and how you can shift your advertising strategy to focus on customer needs.

Learn how to create a perception of value that leads to higher conversions and stronger customer relationships.

As David Ogilvy said, your potential customer is focused on what you can do for them, so make sure your marketing reflects that.

STOP!

Fill out a quick quiz and receive a custom, no-cost marketing strategy guaranteed to scale up your business.

 

MISSION

We find deep meaning and constant pleasure in converting average companies into competition-crushing, industry leading winners.

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Every single week you get (FREE) actionable advice on how to get new customers, grow your business and win.

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MISSION

We find deep meaning and constant pleasure in converting average companies into competition-crushing, industry leading winners.