The Email Marketing Trick You Need to Add Right Now

Maverick Steffen - 3/23/2024

This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience.

It's all about setting up your CRM (Customer Relationship Management) system (Zoho, Salesforce, HighLevel. etc.) to track website visitors from any source and convert them.

Let's jump into the details.

There is not much more important in marketing than knowing who's on your website and what they're interested in so you can instantly tailor your communication to convert them into a customer. It's how winning is done.

One thing I've noticed is while Fortune 500 companies instantly target website visitors with emails (and sometimes texts and calls) when their customers/leads visit their website, most companies my marketing agency encounters do not. Today, that ends.

Here's how to set up your CRM to track website visitors and automate email or text responses:

Choose the Right CRM: If you're not already using a CRM, select one that offers robust tracking and automation features. Popular options include Zoho, HighLevel, HubSpot, Salesforce, and ActiveCampaign.

Integrate with Your Website: Connect your CRM to your website. Most CRMs offer plugins or code snippets that allow you to track visitor behavior.

Create Segments: Divide your audience into segments based on their website behavior.

Fortune 500 companies instantly target website visitors with emails (and sometimes texts and calls) when their customers/leads visit their website.

For example, you can have segments for new visitors, returning visitors, or those who visited specific product pages.

For example, if you're attorney, you would have segments based on the type of legal services they are browsing your site for.

Set Up Triggers: Define triggers for when your CRM should take action. For instance, when a visitor spends a certain amount of time on a pricing page or visits a contact page, trigger an email.

Craft Targeted Emails: Create email templates that align with the triggers. These emails can be current special offers, relevant content, or specific call-to-action messages. Don't forget to A/B split test emails!

Automation Rules: Implement automation rules that send emails to the segmented groups based on their actions. Ensure these emails are valuable and time-sensitive offers. Be sure to change these emails every now and then to prevent predictability.

Implementing this email marketing strategy offers several advantages:

Improved Customer Experience: Your visitors receive emails that align with their interests and actions, enhancing their experience.
Increased Conversions: Timely emails with relevant content or offers can lead to higher conversion rates.
Better Lead Nurturing: You can nurture leads more effectively by providing them with the information they need when they need it.
Time Efficiency: Automation saves you time and ensures that no opportunity is missed.
Data-Driven Decisions: Tracking visitor behavior provides valuable insights that can inform your marketing strategies.

Now, here's one more tip. You can also have emails or alerts sent you or your sales team to personally call the people on your website, because after all, you know who they are and what they want.

Setting up your CRM to track website visitors and automate email and/or responses is a game-changer in email marketing.

It not only enhances the customer experience but also catapults your website conversion rate.

So, don't wait – implement this strategy now and watch your conversion rate jump, like a fat kid chasing a cookie.

To your success!