Let's be clear: the primary concern for any business investing in marketing is achieving a return on investment (ROI).

This is the cornerstone of our approach and the reason you choose to work with us. The faster we can help you achieve a positive ROI, the better your long-term success with our services will be.

Upon signing up, our client success team works with you to establish a strategic set of metrics and thresholds that we need to meet to ensure your ROI. For instance, if you are a plumber, we leverage data from similar clients to determine the necessary number of impressions, clicks, and form submissions needed to achieve your ROI.

Our system continuously monitors these metrics, notifying us if we are on track or if adjustments are needed. Should we fall behind, we can promptly tweak your offer, targeting, or ad creative to drive faster results.

Once you start seeing a positive ROI, our focus shifts to scaling that success over time. We aim to minimize the cost per thousand impressions (CPM) while simultaneously improving the quality of leads using our Lead Gravity system.

This system filters and prioritizes the best leads based on key variables such as location, home square footage, and other factors relevant to your business. By concentrating on the most lucrative 20% of your leads—the ones that contribute the most to your success—we ensure continuous improvement.

Our Lead Gravity system measures leads against the top three to four variables that are most important to your business. This could include factors such as location, income level, or specific needs related to your industry.

Over several months of working with us, you will notice that even your average leads surpass the quality of your best leads prior to partnering with us. This ongoing optimization guarantees that your investment in our marketing services yields ever-improving returns, ensuring your satisfaction and long-term growth.

Our commitment to driving your ROI and continuously enhancing lead quality is what sets us apart. We are dedicated to your success, and our sophisticated systems and proactive approach ensure that we deliver on that promise.