Great question—and the short answer is: because it works better. Here’s why we strategically send some emails from Gmail, even though we own a professional domain:

1. Better Deliverability:
Some email servers aggressively filter out messages from domains with the word “marketing” in them. Gmail has one of the highest inbox placement rates, ensuring important updates actually reach you—instead of getting flagged or dumped into spam.

2. Faster Communication:
When our team needs to respond quickly—especially on time-sensitive tasks like ad approvals, copy reviews, or urgent updates—Gmail is simply more agile and reliable for day-to-day operations.

3. Less Technical Overhead:
Agency email domains often require extra SPF, DKIM, and DMARC configurations to pass through certain firewalls—delaying delivery or requiring whitelisting. Gmail sidesteps this without compromising security.

4. Scaled Workflow Efficiency:
With hundreds of clients and thousands of support messages per week, Gmail’s filtering, search, and integration with internal systems (e.g., task management and CRM) makes it faster for us to triage and respond to your requests.

5. You’ve Already Been Receiving Both:
All onboarding and formal communications—like your welcome packet and agreement—came from our domain: @AmericanMarketing.agency. You’re already familiar with both addresses, and we always identify ourselves clearly, regardless of the email used.

Bottom Line: We use what’s most effective for getting you results and keeping communication consistent. If you’d like all emails to come from our domain only, just ask—we’ll make it happen.