Yes, the cost of your advertising is included in your fee. The percentage of your fee that we use for your advertising is based on the marketing system you select when signing up. This ensures you have full transparency and control over how much we are spending to acquire new customers.

Why We Include Ad Costs in Your Fee

Years ago, we used to charge our fee separately and have the advertising platform bill our clients directly for the ad spend. However, due to the number of clients we were serving, this approach became economically unfeasible and created several issues, such as:

• Payment Issues: Clients would sometimes cancel their cards without informing us, causing their ads to go down. This required us to continually reach out until a new payment method was connected.
• Bounced Payments: Payments would occasionally bounce, disrupting the ad campaigns.
• Accounting Confusion: Bookkeepers sometimes did not recognize charges from the ad platform, leading to disputes and shutdowns of accounts. New bookkeepers unfamiliar with the charges would also dispute them.

These issues made it clear that we needed to be fully in control of the ad spend to minimize friction, reduce costs, and maximize return on investment for all our clients. By including the cost of advertising in your fee, we ensure a seamless and efficient process, allowing us to focus on delivering the best results for your campaigns without the complications of separate billing.

If you have any further questions about how ad costs are managed or any other aspect of our services, please feel free to reach out. We're here to ensure your marketing efforts are as effective and hassle-free as possible.