What is an ad funnel?

An ad funnel is a structured marketing strategy designed to guide potential customers through a series of stages, from initial awareness to making a purchase. Here’s a breakdown of the basic ad funnel we use for clients:

Top of the Funnel (Awareness)

• Target Audience: Strangers who have never heard of your business before.
• Strategy: We target individuals who are most likely to buy what you are selling based on their current online behavior and activity.
• Content: Broad, engaging ads that introduce your business and identify potential needs or problems your product or service can solve.

Middle of the Funnel (Consideration)

• Target Audience: People who have clicked through and viewed the top of the funnel landing page.
• Strategy: These individuals are already somewhat familiar with your business. They no longer see the top funnel ads but are now targeted with more detailed ads.
• Content: Ads that provide more information about your offerings, including features, benefits, and customer testimonials. These ads are designed to build interest and trust.

Bottom of the Funnel (Conversion)

• Target Audience: People who have clicked through and viewed the middle funnel landing page.
• Strategy: These individuals are highly interested and are now seeing ads that aim to convert them into customers.
• Content: Ads that highlight the final push for conversion, such as special offers, discounts, or calls to action that encourage immediate purchase or engagement.

Each stage of the funnel requires a different approach:

• Top of the Funnel: Broad questions and content to capture attention and identify potential interest.
• Middle of the Funnel: Detailed information that builds trust and highlights the value of your offerings.
• Bottom of the Funnel: Strong calls to action and offers that drive conversions.

By guiding potential customers through these stages, we ensure that the messaging is tailored to their level of awareness and interest, ultimately increasing the likelihood of converting them into paying customers. This structured approach helps build a relationship with potential customers and addresses their needs at each step, leading to more effective marketing and higher conversion rates.