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Why Do You Install Tracking Pixels on My Website?
Clients:
- You’ll receive an automated email with a button that links to a page with three options:
- You can grant us access to install the pixel for you
- You can follow step-by-step instructions to do it yourself
- You can indicate that you don’t have access to your site — and we’ll pause until you do
- You must complete that form. Until you do, our system will continue to send reminders. This is automated — and designed to avoid email back-and-forth and keep everything on track.
Please do not reply to the email — the system doesn’t monitor replies. Instead, just click the button and choose your path.
We designed this process to be simple, fast, and effective — so your campaigns perform at the highest level without wasting time or resources.
At American Marketing, we focus on performance, efficiency, and results. One of the most powerful tools we use to maximize your advertising success is the tracking pixel — a small, invisible piece of code added to your website.
Here’s why it matters:
1. Enhanced Tracking and Insights
The pixel lets us track how visitors interact with your website — what pages they view, what products they click on, and whether they take action.
This gives us a window into your traffic’s behavior and lets us build smarter campaigns based on actual data.
2. Precision Targeting
With pixel data, we can run ads specifically to people who’ve already visited your site — making them far more likely to convert.
No guessing. No wasted budget. Just razor-sharp targeting to your warmest prospects.
3. Better Campaign Performance
Pixel data helps us measure and optimize every dollar of ad spend.
We can track clicks, leads, and conversions to make real-time decisions that increase ROI.
4. Conversion Tracking
Want to know if someone who clicked your ad actually filled out a form or bought something?
The pixel gives us proof of performance — showing exactly what’s working and what isn’t.
Will This Slow Down My Website?
Not at all. Here’s why:
- Lightweight Code: The pixel is just a few lines of clean, efficient code.
- Asynchronous Loading: It runs in the background and won’t interfere with your page loading speed.
- Privacy Compliant: It operates within all major privacy frameworks to keep your visitors’ data secure.
Have questions not covered in the email or form? Use our support portal for direct assistance.
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